Buka Mata
Alternative logo
Chosen logo
These logo designs were created for a literacy awareness program in conjunction with my group mates during my first semester, which we dubbed "Buka Mata". This translates to "open your eyes" in Indonesian. The aim is to realize the importance of reading in Indonesian culture.
Taking this mission statement as inspiration, the design elements in the logos are direct illustrations of the key words. The idea in the alternative logo is to fuse the concept of opening your eyes and opening a book in one, giving the impression of opening your eyes through the books you read. Additionally, in the chosen logo, there are even more elements involved, however the core idea remains. Here, the additional sun rays reinforce the positive image of our cause, aside from drawing focus towards the eye.
Buka Mata can be followed at @ayobukamata on Instagram (https://www.instagram.com/ayobukamata/), where we raise awareness about Indonesia's literacy rate as well as post interviews with renowned figures in the Indonesian literature scene.
Created using Adobe Illustrator and composited in Adobe Photoshop.
29/10/2019